Mick Stinear - Senior Coach
Stinear was appointed Melbourne’s women’s inaugural senior coach and a development coach for the AFL men’s team in September 2016.
A small defender/midfielder in his playing days, he was regarded as a fine leader from a young age.
In 2002, Stinear was vice-captain of the under-18 Vic Metro team, which featured the likes of Jobe Watson, Kade Simpson and Nick Malceski. He also won the 2002 best and fairest for Dandenong Stingrays, before he became a Carlton rookie list player in 2003.
In 2004, he moved to Queensland, winning the 2004 Grogan Medal with Mt Gravatt – the Brownlow Medal equivalent in the AFLQ. He later played in a flag with the Vultures, along with former Melbourne player Rohan Bail.
Stints with St Kilda City, De La Salle and Dalyston followed, before he spent 2011-16 as an administrator/coach with Oakleigh Chargers in the TAC Cup.
He coached the Chargers to back-to-back flags in 2014-15 and guided the club to the preliminary final in 2016.
He coached Melbourne’s AFLW team to a Premiership in season seven (2022). He enters his ninth season coaching the Demons, and is one of the longest-serving coaches in the league.
Shae Sloane - Assistant Coach (Forwards)
After three years on Melbourne's AFLW playing list, Sloane joined the coaching ranks prior to season six.
Sloane’s coaching pathway eventuated after an injury forced her to the sidelines during her playing time, exposing her to an unofficial role within the coaching box and kickstarting the next step within her AFLW journey.
After a strong transition throughout season six, Sloane added to her responsibilities ahead of season seven, being elevated from a development coach to an assistant coach, looking after Melbourne's forward line.
In 2024, Sloane has advanced her position to a full-time role, taking on further responsibilities as Head of Development, working primarily with one-to-three year players.
Vincent Chungue – Strategy & Opposition Coach
Chungue began his journey at Melbourne with an internship as a Football Technology Assistant at the end of 2018.
Since then, he has worked in a range of roles including AFLW/VFL Football Analyst and AFLW Strategy Coach.
In 2022, Chungue joined the men’s program as an AFL Analyst, and has balanced his time across both the men’s and women’s programs in the years since.
With experience offering specialist advice to players and assisting in coaching decision-making, he is a trusted member of the AFLW program.
Matt Brewer – Assistant Coach (Midfield)
Brewer has a strong affiliation with the development pathways through the club, having joined the Casey Demons VFLW coaching team in 2022.
Earlier this year, he was announced as the VFLW Senior Coach, taking the team from bottom of the ladder in 2023 to eighth position in 2024.
Leading the AFLW midfield group through season seven and 2023, he has now transitioned to an extended role juggling VFLW Senior Coach and AFLW Backline Coach.
His ability to build relationships and connect closely with staff and players has made him a valuable asset to the coaching line-up.
Jon Stinear - Development Coach + Runner
The brother of senior coach Mick, John Stinear works as a Development Coach with Melbourne's forwards as well as a match-day runner.
Stinear has been involved with the club since the inaugural 2017 AFLW season and has a playing background at Southern Football League side, St Kilda City, where he was part of back-to-back Premiership sides in 2009 and 2010.
Dale Amos - Coaching Development
Dale Amos has been part of the coaching team for several years, and in 2023 took on coaching development.
This is a vital role that looks after the development and support of coaches as well as ensuring effective communication and player development within the program.
Dale joined the Demons after coaching stints with South Barwon, Geelong, Carlton and more recently Xavier College, where he has developed his skillset across an 18-year career. He was also a star player for South Barwon.
Justin Crough - Ruck Coach
With experience both in the AFL and VFL, ruck coach Justin Crough brings valuable experience to the group.
With four rucks this season, it’s imperative that they have support from a talented coach who is heavily invested in their development. Justin delivers this in spades.
Max Viney: Tackling & Grappling Coach
Brother of Melbourne AFL Vice-Captain Jack Viney, Max has a background in Brazilian jiu-jitsu.
Max has joined the AFLW program as the Tackling and Grappling Coach for this season having spent years working alongside individual AFL and AFLW players.
His experience with wrestling and grappling-based martial arts has helped footballers develop their craft.
Ben Brown - Development Coach & Talls Coach
No stranger to Demons fans, AFL Premiership-winning forward Ben Brown has combined his playing duties with an AFLW coaching role since season six.
Brown was appointed a specialist coach and assists the Demons’ talls, while partnering with Justin Crough to support the rucks.
The forward similarly split AFLW coaching and AFL playing duties during his time at North Melbourne.