Webjet will feature on the front of Melbourne’s guernsey and its training apparel.
CEO Cameron Schwab said it was a great result for the club.
“At a time when the club has experienced a challenging period, this announcement is a great fillip,” he said.
“Webjet are a great Australian success story, and have built a fantastic brand and are ambitious as to their future growth. The Melbourne Football Club can now play a key role in relation to this.
“The partnership with Webjet puts us back on track from a commercial perspective. We were faced with a challenging situation, but we would never compromise our integrity. Webjet has seen the opportunity and we are delighted with the association.”
Webjet Managing Director, John Guscic said the new partnership was a great outcome for both parties and an opportunity for Melbourne members and supporters to “take advantage of all our great travel offers”.
“We see it as a fantastic association. Webjet has mass appeal and it’s great to be involved with an iconic brand such as Melbourne Football Club,” he said.
Melbourne Football Club is part of the sporting fabric of Australian society and we look forward to connecting with all Melbourne supporters.
“The relationship with Melbourne Football Club is part of our ongoing marketing campaign for Webjet, which is the No.1 online travel agent in Australia.”
Guscic said Webjet was expanding its business, with customers now offered a massive range of booking choices in both flights and hotels
“Webjet always wants to provide the best quality and range of travel products for our customers.
“So yes, we offer the best deals but importantly, Webjet puts you in control to choose the airfares and hotels that best meet your travel desires.”
The MCG scoreboard and boundary will feature Webjet signage for every AFL match this season, from round four.
Webjet will also gain prominence via the club’s digital advertising and corporate hospitality, plus Melbourne’s media backdrop.
