THERE is a new look on the streets of Melbourne this week, with AHG’s Rand business unveiling a new trailer design as part of the group’s sponsorship of the Melbourne Football Club.
The trailer was at Melbourne’s intra-club match at Casey Fields last Friday.
The entire squad was snapped in front of the trailer.
The new trailer design follows a decision late last year by the club to rebrand, using a simplified, but bold new logo.
The clubs also focused on its core marketing strengths, including its status as the foundation club of Australian Rules football, its name reflecting the Victorian capital and its home being the iconic MCG.
The new trailer design features club captain Nathan Jones and 2015 AFL Rising Star Jesse Hogan.
There are now three trailers running 18 to 20 hours a day on all main arterial routes in Melbourne.