The AFL completed its audit by the June 30 mark this week, with the Demons signing up 25,182 adult members, 2,465 concessions and 5,711 juniors this year. In 2009, Melbourne had 31,506 members at June 30.
Melbourne president Jim Stynes thanked the Melbourne members for breaking the record.
“This is a fantastic result and a credit to all Melbourne supporters who have signed up as members,” Stynes told melbournefc.com.au.
“It is the third year in a row we have broken our membership record and it reinforces to all involved with the club that we are on the right track. The loyalty shown by our MCC members has also been great.
“I know there are some Melbourne supporters who didn’t sign up this year and we’d love them to join up for the 2011 season, as we continue our exciting journey next year and beyond.”
Melbourne was one of 11 AFL clubs to have increases in 2010. The others were: Brisbane Lions, Collingwood, Essendon, Fremantle, Geelong Cats, Hawthorn, Melbourne, Sydney Swans, St Kilda, West Coast and Western Bulldogs.
This year, the AFL moved past 600,000 members for the first time in the game’s history, with a total of 614,251 joining AFL clubs this year.
Overall, AFL clubs represented a rise of 4.48 per cent on last year’s previous record of 586,748.
AFL chief executive Andrew Demetriou thanked all associated with the game for the significant increase in memberships across the competition.
“Membership continues to be the lifeblood of our clubs and the AFL’s single-most important indicator of the game’s health remains attendances at our matches and the commitment of our supporters to become a member of one of our clubs,” he said.
“The AFL clubs deserve great credit for their work in drawing supporters to the game and I want to particularly highlight the tremendous role of our AFL players, both for the standard of our game they are producing on the field and for the work they are doing off the field in engaging with communities across our nation.”