ON THE EVE of the 2021 Toyota AFL Premiership Season, Melbourne has secured a new Major Partnership with customer-owned financial institution Beyond Bank Australia.
The three-year deal will see the Beyond Bank logo proudly positioned on the top back of the men’s guernsey and on AFL coaches’ apparel.
Made up of a collective of organisations from around Australia over the past 60 years, Beyond Bank now has more than 260,000 customers nationwide through its commitment to customer service and the community.
Beyond Bank CEO Robert Keogh believes the new relationship will help the brand develop even further in 2021, within a footy-focused Victorian market.
"As a 100% customer-owned bank, we've been putting people before profit since day one,” he told Melbourne Media.
“Our partnership with the Demons helps us get to know our Melbourne community better, as we continue to grow our customer base across Victoria.
“What better way to further connect with the city of Melbourne than to partner with the AFL team that carries the capital’s name so proudly.
"As the official banking partner of Melbourne, we hope that players and fans get to know us as the other way to bank.”
Melbourne Football Club CEO Gary Pert echoed Mr Keogh’s delight, saying the club was thrilled to be welcoming an organisation that shares many values.
“From the moment you talk to the team at Beyond Bank, you get a sense of the real priority placed on their customers and the genuine commitment to the community,” he told Melbourne Media.
“Melbourne and Beyond Bank are both member- and customer-owned organisations, and it is these foundations, within our DNA, that strongly align our values.
“We’re excited and proud to see the Beyond Bank logo on the AFL jumper and coaching apparel and can’t wait to build on this partnership across the course of the next three years, and beyond.”
Beyond Bank’s online and mobile banking solutions have been recognised with multiple Canstar awards and were Australia’s first bank to become a Certified B Corporation.
