THE LAUNCH of the Melbourne Business Community, Wednesday 22 February, lived up to expectations as an event not to be missed on the Melbourne Football Club calendar.

Over 250 likeminded professionals united at the MCG to witness the Club unveil its next phase in business networking, with Melbourne’s sporting precinct setting the scene for a room abuzz with excitement and anticipation.

Attendees were privileged to a star studded line up, including senior coach Mark Neeld, along with Neil Craig and newly named co-captain, Jack Trengove, who shared the player spotlight with teammate, Jordie McKenzie.  They were also joined by Club Director Karen Hayes, and Club legends, David Neitz and Chris Connolly.

General Manager of Club Development, Chris Connolly, was overwhelmed by the response of the night - the impressive speakers and the new Melbourne Business Community website just some of the highlights.

“The launch was a huge success for the Club and brings us one step closer to our aim of having the most effective business community in the AFL.  This is a real testament to the work we have been doing in the business space over the last few years,” he said.

Connolly explained that all attendees were strongly encouraged to sign up and be a part of the Melbourne Business Community - an opportunity for networking, business and friendship, through a variety of inner sanctum experiences, events, information and offerings throughout the season.

“Our aim in 2012 is to sign up 500 Melbourne Business Community members. Whatever age, industry or interest, we have a place for you,” he said.

Connolly’s new role, based around club development, will focus strongly on the Melbourne Business Community, overseeing the continuous evolvement of this area.

“I encourage all those in business, whether you are a Melbourne supporter or not, to sign up and experience what it means to be a part of this unique community.”

For more information, please visit the Melbourne Business Community website.