GOLD Coast has smashed a dispirited Melbourne from start to finish to record its first win at the MCG on Sunday.

The Suns kicked 16.18 (114) to Melbourne's 7.12 (54) to win by 60 points, its biggest winning margin since entering the competition in 2011.

The Suns had a 33-point lead at quarter-time after keeping the Demons goalless and kept driving home the advantage.

It stretched the lead to 37 at half-time and then 62 points by the last break. That was the biggest three-quarter time margin the Suns had ever enjoyed.

Melbourne appeared at times to have lost the will to fight and the capacity to play as a team. It let the opposition do as it wished.

Although interim CEO Peter Jackson suggested in media rounds before the game that wins or losses were less important than assessing over time whether people could do their job, the calls for heads to roll will continue after this effort.

However, given the systematic failure of generations at Melbourne, there is no quick fix.

Even allowing for the absence of Mitch Clark, Jack Trengove, Jack Grimes and Mark Jamar, Melbourne was never in it.  

Although Melbourne was insipid, the Suns were impressive, hitting back hard after a disappointing loss to Fremantle a week earlier.

Gary Ablett was unstoppable, hardly wasting a possession and he brought teammates into the game at will.

It wasn't only Ablett doing the job though, with the Suns controlling the ball and having three touches for every two to the Demons.

The Suns also had nearly twice as many tackles, recording 71 to 38. They were given more space than an old drunk with bad breath.

Zac Smith dominated in the ruck and kicked three first-half goals. Dion Prestia was handy in the midfield and Jared Brennan was his usual infuriating best until Colin Sylvia flattened him. Once the team got rolling so to did Harley Bennell while in defence Rory Thompson stood tall.

Gold Coast is an improving team that is gradually moving out of the AFL's underclass.  In the end it lost Brennan and Tom Murphy to concussion after using its substitute, but kept dominating.

Once again Jeremy Howe was Melbourne's best player, kicking three goals and again he provided a grab that will be nominated for mark of the round. The Demons could do with six of his kind.

Sylvia did battle hard for the Demons – before he undid his hard work with a frustrated attack on Brennan, who was taken off the ground on a stretcher. Jack Viney was also industrious around the packs while Max Gawn kicked two goals.

Chris Dawes did not have an impact in his debut with the Demons, but he did not enjoy gold plated delivery.  

Right now Melbourne lacks confidence, class and anyone capable of standing up when the game turns south.

The Suns are heading in the opposite direction.

MELBOURNE     0.2     3.7      4.10     7.12 (54)
GOLD COAST     5.5    9.8    14.12   16.18 (114)

GOALS
Melbourne: Howe 3, Gawn 2, Strauss, Sylvia
Gold Coast: Smith 3, Brown 3, Lynch 2, Hall 2, May, McKenzie, Day, Shaw, Bennell, Harbrow

BEST 
Melbourne: Howe, Viney, Gawn, Sylvia
Gold Coast: Ablett, Bennell, Smith, Brennan, Thompson, Prestia

INJURIES 
Melbourne: McDonald (shoulder) replaced in selected side by Davey
Gold Coast: Brennan (concussion), Murphy (concussion)

SUBSTITUTES
Melbourne: Dean Kent subbed off for Aaron Davey in the third quarter
Gold Coast: Steven May subbed off for Brandon Matera in the third quarter

Reports: Sylvia (Melbourne) reported for high contact against Brennan (Gold Coast) in the third quarter

Umpires: McBurney, Harris, Armstrong

Official crowd: 13,304 at the MCG