Port Adelaide chairman David Koch enters the icy water

MEDIA personalities were on hand to raise money to find a cure for motor neurone disease in the Big Freeze 2 campaign led by Neale Daniher on Queen's Birthday.

All hands were on deck to help raise money for the cause, with Eddie McGuire, David Koch, Samantha Armytage, Kevin Sheedy, Matthew Richardson, Jonathan Brown, Matthew Lloyd, Cameron Ling, Dave Hughes, Gerard Whateley and Anthony Lehmann going down a slide at the MCG and plunging into an icy pool.

Media personalities gather before going down the Freeze MND slide. Picture: AFL Media

"My heart goes out to other MND sufferers, but they would all be overwhelmed and encouraged by the support that the community has given to the cause," Daniher told ABC radio on Monday. 

"We keep our costs down, we're a small foundation, to make sure that every dollar counts."

Geelong premiership captain Cameron Ling slides for a good cause. Picture: AFL Media

Every dollar raised goes towards raising money to finding a cure, with sponsors covering the costs of holding the event.

AFL CEO Gillon McLachlan said he was proud of the wider football community and paid tribute to Daniher, who was recognised with a Member of the Order of Australia award.

Collingwood president Eddie McGuire enters the icy water fully clothed. Picture: AFL Media

"You feel quite proud actually of the individuals involved leading this, but also Melbourne, Collingwood and all football supporters. I'm proud of our game and our town.

"He's got the respect of the industry. He's generated extraordinary momentum behind this cause in such a short space of time and that was recognised today in the Queen's Birthday honours list."

AFL.com.au's Matthew Lloyd reaches the surface after splashing into the icy water. Picture: AFL Media

HOW YOU CAN HELP

Click here to donate to help the Cure for MND Foundation. Help Freeze MND and find a cure. All money raised goes towards vital MND research.