Melbourne’s Co-Principal Partner Zurich has thrown its support behind Breast Cancer Network Australia (BCNA) ahead of the annual Pink Lady Match.

In what is a special week, forty-three Australians who have been impacted by breast cancer will have their names displayed and worn afront of the club’s AFL warm-up tee, replacing the traditional Zurich logo.

Each member of the Demons’ playing squad will proudly wear a name throughout the week, with the selected AFL side to pull on the meaningful tee ahead of Melbourne’s Saturday night match against North Melbourne.

Linda Griffin, Head of Brand, Marketing and Corporate Affairs at Zurich, said Zurich was proud to be involved in such a special initiative.

“According to recent analysis by Zurich, breast cancer impacts more than 20,000 new individuals each year and can cost on average more than $40,000 over a person’s lifetime. As an insurer, Zurich sees this impact first-hand,” Griffin said.

“Zurich is proud to use its logo space to recognise those impacted by breast cancer and to raise awareness and funding for Breast Cancer Network Australia. With the rate of breast cancer diagnosis increasing in Australia, it is more important than ever to support such an important cause.”

Continuing the generosity, Zurich has also announced a $10,000 donation to BCNA ahead of the annual game, to assist with further funding of essential support services, resources and advocacy programs.

The Demons have a proud history of supporting BCNA and Australians impacted by breast cancer, with the Pink Lady Match a highly anticipated game on the fixture.

“To have our players representing those impacted by breast cancer is a great opportunity which allows us to raise critical awareness of BCNA’s important work,” Melbourne CEO Gary Pert said.

“The initiative is a fantastic collaboration, and we thank Zurich for their support of our long-standing partnership with BCNA and for allowing this important cause to take centre stage.”

This year’s Pink Lady Match will take place on Saturday 22 June, 7.30pm at the MCG. While a sea of pink won’t form a silhouette on the hallowed turf this year, fans can showcase their own support by buying a spot in BCNA’s Virtual Pink Lady.

Supporters can also purchase their pink merchandise ahead of the game, all helping raise important funds for the organisation.