MELBOURNE and Penfolds are set to make the perfect pair, with the Australian winemaker becoming the club’s Official Wine Partner.
Penfolds will be recognised across both the Demons’ AFL and AFLW programs, alongside the premium product being served at club events.
The new two-year partnership marks a reunion of sorts, coming 40 years after Penfolds first supported the club back in 1983.
Melbourne Chief Commercial Officer Chris Kearon said the Demons were excited to welcome Penfolds back to the red and blue.
“We’re really proud to welcome Penfolds back after 40 years and to have their support across the upcoming AFL and AFLW seasons,” Kearon said.
“Penfolds is highly regarded and respected winemaker, who we share a rich history with. Our heritage, aligned values, and drive to innovate are what make this such a great pairing.
“We look forward to offering Penfolds wines across a full club events calendar and building on what we know will be a great partnership together.”
Penfolds has been expertly crafting wine for almost 180 years, with an offering that now spans four countries of origin – including Australia, France, United States (California) and China.
