YOPRO will help fuel the Demons’ journey in 2023, with the popular yoghurt brand signing on as a Major Partner of the club.
The new partnership will see YoPRO’s high-protein products integrated into Melbourne’s training and game nutrition, fuelling players across both its AFL and AFLW programs.
Melbourne Lead Performance Dietician Lisa Middleton said the delicious yoghurts deliver a range of nutrients important for athlete health which will aid in preparation and training.
“Protein is an essential part of an athlete’s nutrition plan, for muscle building and maintenance as well as recovery,” Middleton said.
“YoPRO’s yoghurts are packed with high quality protein, rich in essential amino acids, making them a great post-training or post-game snack. They also taste delicious, which is a win with the players.
“We look forward to YoPRO’s products complementing our overall nutrition plans, to help the players perform at their best.”
Melbourne CEO Gary Pert was also pleased to welcome YoPRO to the club.
“In getting to know the team at YoPRO, you get a sense of the priority they place on performance and improvement,” Pert said.
“Supporting Australian athletes, from the elite level to grassroots, really is at the core of their mission, which is why we feel so proud to welcome them to Melbourne.
“We look forward to building a strong partnership with YoPRO in 2023 and beyond.”
Senior Brand Manager of Protein & Wellness at Danone Xavier Gonzalez echoed the excitement.
“We’re thrilled for YoPRO to be joining the Melbourne Football Club and supporting their elite AFL and AFLW programs,” Gonzalez said.
“Having worked closely with a range of athletes, including midfielder Christian Petracca, we believe our range of tasty high protein and no added sugar yoghurts are the perfect fit to support the players throughout the day.”
With a diverse range of products available nationally in Coles and Woolworths yoghurt aisles, YoPRO ensures there is a healthy option for everyone – from weekend warriors to elite athletes.
Danone is a leading global food and beverage company operating in three health-focused, fast-growing and on-trend categories, particularly through dairy and plant-based products. With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal and environment impact. Danone has defined its Renew strategy to restore growth, competitiveness, and value creation for the long-term. With 100,000 employees, and products sold in over 120 markets, Danone generated €24.2 billion in sales in 2021. Danone's portfolio includes local and international brands such as Actimel, Danone, Activia, Alpro and Danette. Listed on Euronext Paris and present on the OTCQX market via an ADR (American Depositary Receipt) program, Danone is a component stock of leading sustainability indexes including the ones managed by Vigeo Eiris and Sustainalytics, as well as the Ethibel Sustainability Index, the MSCI ESG Indexes, the FTSE4Good Index Series, Bloomberg Gender Equality Index, and the Access to Nutrition Index. By 2025, Danone aims to become one of the first multinational companies to obtain global B Corp™ certification.
