MELBOURNE and FUJIFILM Business Innovation Australia (FUJIFILM BI Australia) are set to build on their long-standing link, with the pair announcing a three-year partnership extension on Wednesday.
In a renewed deal, FUJIFILM BI Australia will remain an Official Partner of the club, while its subsidiary FUJIFILM CodeBlue will continue as the club’s Official Technology Partner. The Fujifilm logo will also take pride of place on the club’s game day electronics across both AFL and AFLW programs.
Having first joined in 2017, under the banner of FUJIFILM Business Innovation Australia, the organisation’s commitment will take the partnership with Melbourne into its seventh year.
General Manager of Marketing and Business Development Dan Smith said FUJIFILM BI Australia was thrilled to be extending its support of the Demons.
“As a long-term partner of the club, we look forward to continuing our relationship over the next three years – both on the field as a sponsor and off the field as a technology partner,” he said.
“Melbourne is known for changing and innovating the game. With our mission focused on driving change through innovation, this alignment strengthened our decision to continue our partnership over the next few years.
“We’ll be wearing the red and blue proudly, with many proud “Go Demons!” cheers echoing around our offices each and every season. And we look forward to providing the team with the support and technology they need to bring many more premierships home.”
Melbourne CEO Gary Pert was equally as pleased to see the company, which has over 35 years of experience in the IT-managed services and solutions sector, extend.
“We really value the important partnership we have developed with FUJIFILM BI Australia over the past six years,” Pert said.
“FUJIFILM BI Australia’s strong focus on driving change through innovation makes them the perfect partner for us. We also share a passion to lead, grow and excel, which is why we feel such a high level of alignment.
“We look forward to working together over the coming years to make both organisations better.”
FUJIFILM BI Australia leads the way in offering local organisations smarter ways of working, focusing on document-related solutions and services to help them succeed.
