ZURICH Australia has made a $25,000 donation to The Reach Foundation, kicking off the fundraising effort for the ‘Be Like Jim’ campaign.
The generous donation marks the third consecutive year that Melbourne’s Co-Principal Partner has supported Reach, which aims to help disadvantaged youth in reaching their full potential.
This year’s contribution takes Zurich’s donation tally to a total of $100,000.
The latest support comes ahead of this weekend’s ‘Round for Reach’, where the Demons will recognise Reach co-founder and club legend, Jim Stynes, in their match against Adelaide.
“We’re proud to continue our ongoing support of the annual Round for Reach,” Linda Griffin, Head of Brand, Marketing and Corporate Affairs at Zurich Life & Investments said.
“When Jim Stynes founded Reach, he set out to inspire young people to believe in themselves and empower them to reach their full potential.
"He was an inspirational figure, both on and off the field, and we’re excited to see his legacy live on through Reach workshops delivered across the country to young Australians.”
The dedicated game will aim to raise funds for the not-for-profit organisation, centring around Stynes’ selfless nature and the work he did within the youth space.
Calling on the football community to ‘Be Like Jim’ and invest in young Australians, Melbourne is encouraging members and supporters to donate $11 – a nod to Stynes’ jumper number – as part of this year’s campaign.
Every donation will help fund the extensive training and development of young workshop facilitators, who will then be able to assist the country’s youth in overcoming adversity.
Through its workshops, Reach connects with people aged between 10 and 18, focusing on the development of their social and emotional wellbeing, and giving them the tools to navigate life’s challenges.
All donations (over $2) are tax-deductible, with the options of one-off or ongoing support.
Melbourne will celebrate Stynes and his impact throughout the week, in the lead-up to this weekend’s match.
