THE MELBOURNE Football Club is pleased to announce a new partnership with nutritional supplements brand, BioCeuticals. BioCeuticals will be the Official Nutrition Partner of the Club.

As Australia’s leader in the integrative medicines industry, BioCeuticals is renowned for manufacturing and delivering innovative, high quality, therapeutic and nutritional supplements to healthcare practitioners.

BioCeuticals is at the forefront of ensuring that complementary and alternative medicines (CAMs) become an integral part of the Australian allied healthcare industry, and has a strong commitment to research, functional formulas and reliable practitioner support.

Club Nutritionist Joanna Shinewell gave her support to the new partnership, saying, ‘Melbourne Football Club’s Nutrition Department follows the Melbourne philosophy of high performance and high integrity.  Therefore, we only provide the best to our players with respect to cutting edge information and product. Our relationship with BioCeuticals is part of this concept. Any performance edge our players can receive is everything we want.

‘Excelling athletic performance at an elite level is achieved by many compounding factors. One such component is ensuring that the body is fuelled appropriately. The food provided to the body at the time of competition is important; however, receiving the correct nutrients every day is just as imperative to ensure that the body has the correct “mechanics” to work with.

‘Building a relationship with a company such as BioCeuticals is important in ensuring our players receive the best products available, but also allows us to monitor the players’ intake and how they feel or perform, based on controlling their compliance. BioCeuticals is a company that prides itself on the research it has done to prove its efficacy and bioavailability. We respect this philosophy, and appreciate the fact that our players are perfect candidates to measure these qualities of the products. With the information we can gain regarding supplementation, this will enhance our knowledge of each individual player and the impact we can have on their performance.’

Sean Hall, the CEO of FIT-BioCeuticals, echoed Shinewell’s sentiments, saying, ‘We are very excited about becoming the official Nutrition Partner of the Melbourne Football Club. From an innovative perspective, we could not have hoped for a better fit. The Club has placed a strong emphasis on sports nutrition as a means of enhancing athletic performance. As such, it has fully embraced our leading, evidence based approach to improving health and well being. Culturally, we see this relationship as an extension of our families. As the oldest club in the AFL, the Demons are steeped in a history rich in great successes, legendary heroes and strong community involvement. These are qualities that FIT-BioCeuticals is proud to be associated with. Together, we hope to contribute to this impressive legacy as we head towards future successes.’

For more information about BioCeuticals and their product range, please visit their website - www.bioceuticals.com.au