OUR Club has the most committed supporter base in the competition. Through thick and thin, our supporters continue to back us financially, which is represented by the fact that we have the highest conversion rate of supporters to members.

The flipside of this, is that we have the smallest supporter base of all the Victorian-based clubs.

If we are to grow as a Club we need to create new supporters - particularly children - who will grow up wearing our colours.

We have a number of strategies in place to create new supporters, most of which link to our 30-year agreement with the City of Casey.  The investment we have made into building our football department is most pivotal, as children are more likely to follow a winning team.

Today we are writing to you asking for your support to one of our fan creation programs, where we give away Melbourne guernseys to Auskick participants who don’t currently support an AFL team.

Last year we were able to distribute 1,000 red and blue guernseys through this program, creating hundreds of new Melbourne supporters. This year we aim to distribute 2,000 guernseys, and we are asking for your help to achieve this.

To recognise your generosity, each donor will receive a personally signed letter from one of our co-captains.