WITH a vision to reignite the Demon Spirit and deliver on-field success, the Melbourne Football Club has released its strategic plan for the next four years at the 2019 Annual General Meeting.
Read below as Chairman Glen Bartlett and CEO Gary Pert outline the Club’s vision.
A message from the Chairman and CEO
At such a critical point in the Melbourne Football Club’s journey, we are delighted to share with our members and supporters our long-term vision for the Club and strategic plan for the next four years.
Our vision of the future has been shaped by the foundations of our past. A foundation which created the Demon Spirit. This spirit previously delivered success, embodied the strength of a big club and the significance of being the pioneers of the game.
The Melbourne Football Club journey started 162 years ago when we wrote the rules of the game and then became the inaugural VFA/VFL/AFL Club and still carries the distinction of being the oldest professional sporting club in the world.
The spirit that embraced the club, became Melbourne’s competitive edge. It was a united, aggressive and intimidating spirit that delivered 12 premierships up until 1964 and established MFC as a powerhouse of the competition.
Suffice to say the club has not delivered the ultimate prize in the last 55 years. Our foundations of success, strength and significance would no longer be words synonymous with this era of the Melbourne Football Club.
Our strategic plan is a continuation of the work that has been underway, to reignite the Demon Spirit and deliver premiership success.
Within this strategic plan, we will highlight:
- Our cultural drivers
- Our vision of the future
- Our strategic priorities and expectations for 2020-2023
