MELBOURNE has started a series of question and answer sessions between its leaders and key supporters in response to intense media criticism in the past fortnight.

Demons president Don McLardy, CEO Cameron Schwab, coach Mark Neeld and senior assistant Neil Craig met with the first group on Tuesday night.

They outlined Melbourne's plans and strategies, seeking to reassure supporters that the club is on the right path, despite its winless start to the season.

McLardy insisted the gathering was not a 'crisis meeting', saying it would be the first of five or six such meetings in the coming weeks.

"We’ve done this because we are a little bit tired of all the incorrect information that is put out about our football club," McLardy told radio station 3AW on Wednesday night.

Among the critics last week was senior football writer Mike Sheahan, whose Herald Sun back page assessment described the Demons as 'pathetic' and 'disgusting'.

"I don’t want to harp on about the pathetic and disgusting, but that's what's on the back page of the paper about our footy club, and obviously our supporters read that, and we highly object to it," McLardy said.

"We've started a range of meetings with all our key supporters, foundation heroes, coterie groups, to bring them in over the next six to eight weeks.

"They can ask us whatever they like and we'll detail what our plans are, how we're going about things, and we can let them know that we think we're on the right path.

"That way we know that our key people get the correct information and the facts."

Earlier on Wednesday, senior Demons defender Jared Rivers moved to head off rumours that first year coach Neeld's relationship with some players was strained, describing such stories as "poor journalism".

Melbourne is on the bottom of the AFL ladder, and faces second-placed Essendon at the MCG on Saturday night.