BREWMANITY, the Australian independent beer company with a purpose for good, has renewed its contract to remain the Official Beer Partner of the Melbourne Football Club. 

Founded by former Demons David Neitz, Paul Hopgood and John Ahern, Brewmanity first joined the Dees in 2024, with the new deal to link the two passionate organisations for the coming year. 

Chris Kearon, Melbourne’s Chief Commercial Officer, spoke positively about the respect both organisations share. 

“Brewmanity’s support over the last 12 months has been exceptional, and we are thrilled to have them on board with this renewed contract,” Kearon said. 

“Neita, Paul and John are true Melbourne people and have been particularly strong supporters of our charity partners, including Jim Stynes Foundation and FightMND.  

“We’re excited for what we can achieve together in 2025.” 

David Neitz, former Melbourne captain and Brewmanity Co-Founder, praised the relationship with the Dees.  

“Already we have seen the positive effects of being associated with the Demons: our Rooftop Brewery was named Australia’s Best Brew Pub last year, and our Mouth of Melbourne Lager named Victoria’s number one new beer at the 2024 Australian Hottest 100 Beer countdown,” Neitz said.  

“We are all passionate Demons, so we hope to keep the celebrations going deep into finals for the 2025 season ahead.” 

Brewmanity was born in 2015 as a merging of brewing with humanity: good beer, good times, and good deeds. An exclusive beer, ‘The Mouth of Melbourne’ was created in 2024 as an ode to the Demon faithful and is available online and served at Melbourne functions.