COUNTRY ROAD, the iconic Australian retailer, has once again renewed its partnership with Melbourne Football Club, signing on until the end of 2024.

This is the third year of the partnership, with the retailer signing on as the Official Fashion Partner of the Demons, as well as Co-Presenting Partner of the club’s AFL and AFLW Best and Fairest and AFLW Season Launch since 2022.

The announcement of the renewal comes just in time for Country Road’s bespoke 20% off discount, valid only for Melbourne members.

Elle Roseby, Managing Director at Country Round and Trenery, praised the continuing relationship between the two organisations.

“We’re thrilled to be partnering with the Melbourne Football Club for our third year running,” Roseby said.

“This partnership seamlessly merges two iconic Australian brands, united by a shared vision and heritage.

“Together, we look forward to bringing exclusive experiences to both Country Road customers and Melbourne Football Club members.”

Chris Kearon, Melbourne’s Chief Commercial Officer, was pleased to announce the renewal of such an important partnership to the club.

“Country Road is an iconic Australian company, with a deep tradition of quality and community support,” Kearon said,

“The alignment between our two organisations is exemplary, and we feel that they are very much part of the Melbourne family.

“We thank them again for their continued support of both our AFL and AFLW programs, and look forward to another year of collaboration and partnership.”

Melbourne members will be sent a 20% discount for Country Road products redeemable online or instore. The unique code will be emailed on Tuesday 9 July and will be valid until Sunday 14 July. Conditions apply. Redeemable once per member.