BREWMANITY, the craft beer company founded by former Demons David Neitz, Paul Hopgood and John Ahern, is set to become the official Beer Partner of the Melbourne Football Club.

Founded in 2015, Brewmanity, a merging of brewing with humanity, is a craft beer company with a purpose: good beer, good times, and good deeds.

These good deeds include raising over $1 million for FightMND, the charity founded by former Demons coach Neale Daniher in his battle over ‘the Beast’ that is Motor Neurone Disease.

Brewmanity has also expanded its footprint, opening a rooftop bar in South Melbourne in March with a St Patrick’s Day event that raised funds for the Jim Stynes Foundation.

As the club’s official Beer Partner, Brewmanity has signed a contract until the end of 2024, and will be releasing a bespoke brew dedicated to the Dees.

‘The Mouth of Melbourne’ is a new beer for the Melbourne faithful, which will only be available online or served at Melbourne Football Club functions.

Chris Kearon, Melbourne’s Chief Commercial Officer, celebrated the partnership and the close ties between the organisations.

“David Neitz, Paul Hopgood and John Ahern are favourite sons of the club, and we are proud to partner with an organisation that strongly supports causes close to our heart,” Kearon said.

“Brewmanity and Melbourne have a mutual desire for excellence, and a commitment to making Demon fans feel proud to belong.

“We thank Neita, Paul, John, and the rest of the Brewmanity team for their support both now and into the future.”

You can learn more about Brewmanity here.