Melbourne Football Club is thrilled to announce Co-Principal Partner Zurich Financial Services Australia (Zurich) has committed to the Club for a further three years, making it the largest sponsorship investment in the Club’s history.
This extension, which is exciting news for both the Club and Zurich, will see their iconic blue logo remain on the front of the AFL and back of the AFLW guernseys.
The global leader in insurance joined the Demons as AFL Co-Principal Partner in 2018, before increasing their investment in the Club by signing as AFLW Co-Principal Partner in 2020.
Justin Delaney, Chief Executive Officer, Zurich Australia & New Zealand said that the relationship between the two organisations was built on shared values, particularly regarding community impact.
“We are proud to extend our partnership with the Melbourne Football Club following six successful years working closely together on a number of important initiatives,” Delaney said.
“Together, we have driven several impactful community initiatives including the launch of ‘Goals for Good’ and support of charitable rounds to raise money for FightMND (motor neurone disease) and the Reach Foundation (youth mental health and wellbeing).
“Our partnership with the Melbourne Football Club provides a valuable platform for Zurich to connect with our customers, partners, employees and the broader Australian community.”
Melbourne Football Club CEO Gary Pert said the long-term commitment to both the men’s and women’s programs was a great show of faith in the direction the Club is headed.
“Zurich's unwavering commitment and significant investment in the Club has been instrumental in our success, and we are excited to continue this journey together,” Pert said.
“This extension signifies the strength of our partnership and the shared belief in the values that underpin our organisations, and I would like to thank Justin Delaney and his team for their support.
“We look forward to the next few years, as we aim to achieve new heights and create unforgettable moments for our members and supporters."
Zurich is a leading multi-line insurer serving people and businesses in more than 200 countries and territories. Founded 150 years ago, Zurich has operated in Australia since 1920 and is the only major composite – life and general – insurer in the market.
Since joining the red and blue, Zurich have supported key community initiatives such as FightMND, Reach Foundation, ‘Goals for Good’, and ‘Tackle Your Feelings’.
The annual 'Zurich Walk to the ‘G’ has become a fixture of the AFL calendar, and gives all footy fans the chance to support and raise funds for FightMND, the organisation started by Neale Daniher in his battle against motor neurone disease.
