MELBOURNE is pleased to announce a new partnership with Australian fashion retailer Country Road.

The modern lifestyle brand will be recognised as the Official Fashion Partner of the Demons, as well as Co-Presenting Partner of the club’s AFL Best and Fairest and AFLW Season Launch.

The new deal sees Melbourne and Country Road formalise their partnership, having worked together casually for a number of years.

Elle Roseby, Managing Director of Country Road, said she was thrilled to be building on the relationship with the red and blue.

“Country Road is incredibly proud to be partnering with such an iconic organisation in the Melbourne Football Club,” she said.

“This partnership brings together two heritage Australian brands with a shared ethos of celebrating and supporting local community, and we look forward to bringing exclusive experiences to both the Country Road customer and Melbourne Football Club Member.”

Melbourne CEO Gary Pert was equally as pleased to officially be welcoming an aligned, Australian organisation to the club.

“Country Road is a highly respected brand and it’s fantastic to have the team join the Melbourne family,” he told Melbourne Media.

“We have laid strong foundations in recent years, working together on various events and having our players and staff kitted out in Country Road corporate uniforms.

“We look forward to building on this great relationship well into the future.”