200 Volunteers, whose lives had been affected by Prostate Cancer in some way, marched onto the MCG on Monday to unfurl three of the world’s largest pairs of underpants. Specially manufactured by Bonds, the giant underpants were made to help raise awareness of the prevalence of Prostate Cancer amongst Australian men. 12,000 men are diagnosed with prostate cancer in Australia each year and tragically there are more than 2,700 deaths each year – and the number is rising.

In addition to the Giant underpants, Prostate Cancer Foundation Australia’s (PCFA) new television commercials featuring Angry Anderson were also shown on the big screen as was a song, especially written and recorded for the day, by Mike Brady. Those attending the Chairman’s function also got involved via a stunt that had every man in the room looking like superman for a few moments.  Male attendees put their undies, also provided by Bonds, over the outside of their trousers and helped raise over $15,000 for PCFA. PCFA’s Chairman Graeme Johnson, delivered a strong message to those in the Chairman’s function about the importance of men seeking regular check ups with their doctor.

The Prostate Cancer Foundation of Australia is one of MELBOURNEfc’s partners in the Community.  Paul Gardner said dedicating the Queen’s Birthday match to the Prostate Cancer Foundation of Australia was important to the club, as many high profile former players were prostate cancer survivors including Robert Flower and Stuart Spencer.

“Clearly for Australian males aged 50 and over, prostate cancer is not something to be filed in the ‘pending’ basket and I hope our efforts on Monday 11 June assisted the Prostate Cancer Foundation of Australia to deliver this message to AFL fans and the broader community,” Mr Gardner said.