MELBOURNE has continued its winning ways off the field, signing a host of key club partners following its AFL premiership-winning season and its AFLW team also recording a club best performance by reaching a preliminary final.
Co-Principal Partner Jaguar Australia will continue its partnership with the Demons for the next two years, with their logo remaining on the back of the club’s AFL guernsey until the end of season 2023.
It follows the re-signing of the club’s other Co-Principal Partner, Zurich Insurance which earlier this year recommitted for another two seasons across the AFL and AFLW programs.
The club has also welcomed the extension of Major Partners Furphy and Haymes Paint for two more years, while Victorian Responsible Gambling Foundation and club Official Partner Akambo Financial Group have committed for an additional three seasons.
Melbourne CEO Gary Pert said the Demons were delighted to be building on these strong relationships.
“To have so many of our partners commit to our future is a great show of strength,” he told Melbourne Media.
“Having well-aligned club partners by our side is really important, and to extend these quality and respected brands is just fantastic, both now and for the years ahead.
“Each of our partners have supported us through two years of unique challenges and we’re so pleased to have them continue the journey with us, as we forge ahead to the 2022 AFL and AFLW seasons.
“The club is in a healthy position on and off field, and securing key partnerships such as this allows us to innovate and seek opportunities to work with new brands, that complement our existing stable of like-minded partners.”
The club is set to announce further partner extensions in the new year, as well as welcome new partners in 2022.
Melbourne members and supporters can receive exclusive offers from many of the club’s partners.
LEARN MORE ABOUT PARTNER BENEFITS
