Melbourne Football Club welcomes Zurich, a leading Australian insurer, as its new Co-Principal Partner in season 2018, the Club has announced today.
The three-year partnership will see Zurich’s brand placed on the front of the club’s guernsey until 2020.
Melbourne Football Club CEO Peter Jackson said he is excited by the partnership.
“The club is excited to welcome Zurich, a global business that operates in over 200 international markets, to the Melbourne Football Club,” he said.
“Signing Zurich is a vote of confidence in the club’s direction to sustained success.
“Zurich’s strong brand is a valuable asset to Melbourne and I would like to thank Tim and his team for their support of the club.
“Building off record membership and game attendance last season, this is another example of how Melbourne continue to move forward in its journey.
Zurich Australia’s CEO Tim Bailey said he was thrilled with the opportunity to partner with the Melbourne Football Club and the chance it presents to further connect to a broader Australian audience.
“As one of Australia’s largest insurers, and following two recent acquisitions that have significantly grown our customer base, we felt the time was right to invest further into Zurich’s brand locally and Melbourne is the perfect vehicle to do this, he said.
“AFL is the biggest sport in Australia and as a club with a long and proud heritage of success Melbourne Football Club was an obvious choice to further grow our brand on a national scale.
“Zurich applies its expertise to ensure our customers have the very best protection for the things they value, we see the partnership with Melbourne as an important alignment to further build upon the trust established with our existing customers and to create new connections, not just with AFL fans, but across the community more broadly.”
In December 2017, Zurich announced its intention to acquire ANZ’s life and consumer credit insurance business. The acquisition will see Zurich become Australia’s largest retail life insurer and a leading group life insurer.
Zurich was first founded in Switzerland in 1872 and has operated in Australia since 1920.
With more than 1,000 staff members across Australia, in 2017 Zurich was ranked amongst Australia’s top 30 brands by the AMR Corporate Reputation Index.
